“La Flaquita” — 3D Animated Story Ad

Create a Spanish-language ad that speaks to women who struggle to gain curves, without lecturing. The story had to feel personal, show the usual fixes failing, and explain the body science simply enough to work on a phone with the sound off.

A one-minute 3D animated story that runs from the friends’ reaction to her past: mirror moments, gym sessions and protein shakes that didn’t work. It then switches to glowing anatomy shots that explain where the body stores fat. Word-by-word captions with highlighted keywords keep it readable on mute, and the animated style keeps a sensitive topic warm and relatable.